Airline Marketing Essay Example | Topics and Well Written Essays - 2750 words

Airline Marketing - essay ExampleThus, it is necessary for the company to decide which advertisement can take on or not work for the company (Shaw 311). In this context, applicability of bell ringer publicizing in the airline industry will be checked. The advantages and disadvantages of print advertisement will be offered. strike Advertising Print advertisement normally includes newspapers, directories, technological press, leaflets, yellow pages, and magazines. In the UK, print advertising accounts for about 75% of all the advertising expenditure. It is estimated that some billion advertisers use print media on a daily basis and that over 12000 publications atomic number 18 found in the UK (Blythe 486). Print adverting usually contains unasked for and sought later advertisements. Sought after advertisements is classified and categorized check to product brand and consumer need. These are advertisements are considered to be populations choice as people seek out for them. They contain all the information required by the readers. Unsought after advertisements are the display advertisements that are made to be eye-catching and persuasive to the readers (Blythe 487). Some of the elements that gear up the unsought after advertisements gain the readers attention include Text the weight of the content tends to have a significant impact on capturing the readers attention. ... Permanence it is important to note that print advertising unlike radio and TV is permanent. This is because the advertisement can be reread or clipped and saved. Among the print advertisements, magazines are kept for longer period than the newspapers while directories are normally kept for many years. Print media are easily read on airplanes, buses and on trains. This is because individuals rarely bring with them TVs or even radios on public transport. In such a case, the print advertising gets the readers full attention (Blythe 486). The success of advertising can be evaluated thro ugh checking coupon returns. Statistics are generally available on readership, circulation, and sales figures. These figures make the planning of media easier. Most of the magazines gather data on the readers characteristics and they are capable of tell potential advertisers about the readers demographics and the types of purchases they make (Blythe 487). Newspapers, magazines, and periodicals are the common types of print advertising used by to the highest degree organizations as their marketing communication strategies. Each form of print advertising has its own advantages and disadvantages and thus it is the authorisation of the organization or the company to choose the type of print advertising that suits them best. Newspapers are not dearly-won hence local retailers usually buy about 85% of them. Retailers use newspaper advertising extensively because it is relatively cheap in comparison with other forms of media advertisements. The newspapers offer local coverage thus a lo t of money is not wasted in attempting to reach individuals outside the scope of companys market area. It is timely and the advertisements can be placed prior to their appearance (usually